Kao 32. knjiga Biblioteke Studije Instituta društvenih znanosti Ivo Pilar objavljena je knjiga Jadranke Švarc i Jasminke Lažnjak INNOVATION CULTURE IN CRONY CAPITALISM: Does Hofstede’s Model Matter?
While this book features among the best-written texts in the national context of Croatia, its strong critical stance towards the reception and application of Hofstede’s model of national and regional culture can hardly be matched on an international scale. – Professor Vjeran Katunarić
Jadranka Švarc, Jasminka Lažnjak
INNOVATION CULTURE IN CRONY CAPITALISM: Does Hofstede’s Model Matter?
Bibliotheca STUDIES – Book 32
Institute of Social Sciences Ivo Pilar
Zagreb, 2017 – 236 pgs.
Introduction: What is the book about?
I. Theoretical background
1.1. Innovation in the European context
1.2. The changing nature of innovation
1.3. Innovation in the service economy
1.4. From managed to entrepreneurial economy
2. Social determinants of innovation
2.1. Escape from technological determinism
2.2. Contribution from economics of innovation
2.3. Contribution from the social capital theory
3. Innovation culture
3.1. The general framework for studying innovation culture
3.2. The concept of organizational innovation culture
4. The concepts of the national culture
4.1. A brief overview of Inglehart’s theory with a reference to Croatia
4.2. A brief overview of Schwartz’s theory with a reference to Croatia
4.3. A brief overview of Trompenaars’ and Hampden-Turner’s theory with a reference to Croatia
4.4. A brief overview of the GLOBE project
4.5. A brief overview of Hofstede’s model
4.5.1. Apologists and critics
4.5.2. Hofstede’s dimensions in brief
4.5.3. Characteristics of Croatia according to Hofstede’s
4.6. National culture and the ability to innovate
5. Regional innovation culture
5.1. The role of regions in the European Union
5.2. The concept of the regional innovation system
5.3. The concept of regional innovation culture
5.4. Region as a unit of cross-cultural analyses
5.5. A note on the regions and regional cultural differences in Croatia
II. Empirical research
6.1. Purpose and aim of research
6.2. Conceptual model
6.3. Methodology, data collection and sample
6.4.1. Description of the regions by Hofstede’s dimensions of national culture
6.4.2. Description of the regions by pro-innovation and innovation-adverse cultural dimensions
6.4.3. Exploration of Hofstede’s cultural dimensions and innovation and entrepreneurship capacities of the regions
6.4.4. Dimensions of national culture by socio-demographic characteristics
6.5. Discussion and conclusions
III. An alternative approach to studying innovation culture
7. And now what? Let’s move beyond Hofstede’s model and see what Croatian scholars have to say
7.1. Path dependence theories
7.1.1 Egalitarian syndrome and imprinting theory
7.2. Croatian type of capitalism
7.3. A note about corruption
8. Epilogue: Is there a pilot in the plane?
Annex: Questions from the VSM 2013
About the authors
W hile this book features among the best-written texts in the national context of Croatia, its strong critical stance towards the reception and application of Hofstede’s model of national and regional culture can hardly be matched on an international scale. Not surprisingly, as the authors, Jadranka Švarc and Jasminka Lažnjak, have been affirmed as first-rate researchers in the field of sociology and related interdisciplinary fields in a series of specific sociologies (sociology of science and knowledge society). Since they are an established scholarly tandem, their writing is characterised by a remarkable conceptual-theoretical coherence, stylistic uniformity and a comprehensive treatment of the vast content of topics close to the area. The book warns against reductionist explanations as inadequate, both as regards economy and culture. Its interdisciplinary approach (socio-economic above all) to innovative behaviour is an innovation in its own right. It establishes a brand new research niche.
• Professor Vjeran Katunarić, University of Zagreb
I nnovation culture in its broader sense (beyond organizational behaviour of business systems) is of crucial importance for creating the energy for change. This book examines the wider context of innovation culture, which is usually neglected by scholars at both national and international levels. It makes a valuable threefold contribution: (1) the book gives an excellent overview of the current scientific discussion in the field of innovation culture; (2) it applies and critically reviews Hofstede’s model; and (3) it formulates new research questions for a better understanding of the ecosystem in which innovation culture is shaped.
• Professor Emeritus Slavica Singer, University of Osijek